Introduction
Backdrop Technologies AB (pending establishment in Sweden) (referred to as "we", "us", "our") is committed to protecting the privacy and security of individuals (referred to as "you", "users", "visitors") according to all applicable data protection laws, including the General Data Protection Regulation (GDPR).
We ensure the protection of your personal data by applying high standards of conduct for privacy issues and by ensuring our employees are provided with the appropriate training to handle personal data in compliance with applicable laws.
This privacy policy ("Privacy Policy") explains how we collect, process, and protect your personal data in connection with our website/platform (the "Service"). It also outlines your rights and control over your data. Please read this Privacy Policy in conjunction with our Terms of Use.
Data Controller
The data controller responsible for processing your personal data is:
Backdrop Technologies AB
Address: Sehlstedsgatan 9, 11528, Stockholm, Sweden
Email: tobias@backdrop.tech
What Data We Collect
We may collect and process the following types of personal data:
Contact Information: Name, email address, phone number, and similar details.
Usage Data: Information about how you interact with our Service, such as IP address, browser type, operating system, pages visited, and time spent on our website.
Account Data (if applicable): Username, password, and profile details.
Cookies: Information collected via cookies and similar tracking technologies to distinguish users and enhance user experience (see Cookie Policy below).
How We Use Your Data
We use your personal data for the following purposes:
To provide and improve our services.
To respond to your inquiries or support requests.
To comply with legal obligations and ensure security.
To analyze usage patterns and improve user experience.
To send marketing communications, updates, or newsletters (only if you have consented).
Legal Basis for Processing
We process your personal data based on the following legal grounds:
Consent: When you have explicitly agreed (e.g., subscribing to our newsletter).
Contractual Necessity: When processing is required to fulfill a contract or service request.
Legal Obligations: To comply with laws applicable in Sweden and the EU.
Legitimate Interests: To enhance and secure our services.
Data Sharing
We do not sell or share your personal data with third parties, except:
When required by law.
To trusted service providers who support our operations (e.g., hosting, analytics) under GDPR-compliant agreements.
Data Retention
We retain personal data only as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations.
Your Rights
Under GDPR, you have the following rights regarding your personal data:
Access: Request a copy of the personal data we hold about you.
Rectification: Correct any inaccurate or incomplete data.
Erasure: Request deletion of your data ("right to be forgotten"), subject to legal exceptions.
Restriction: Request limited processing of your data in certain situations.
Data Portability: Request transfer of your data to another service provider.
Objection: Object to processing based on legitimate interests.
Consent Withdrawal: Revoke your consent for specific data processing activities.
To exercise your rights, contact us at tobias@backdrop.tech.
Cookies and Tracking
Backdrop Technologies AB uses cookies and similar technologies on our Service. By using the Service, you consent to the use of cookies. Our Cookies Policy explains:
What are cookies?
Cookies are small text files stored on your device that allow the Service or third parties to recognize you and improve your experience on subsequent visits.
How we use cookies:
To enable core functionalities of the Service.
To provide analytics.
To store preferences for a tailored experience.
To deliver advertisements, including behavioral advertising.
Types of cookies we use:
Session Cookies: Temporary cookies for functionality during a specific visit.
Persistent Cookies: Stored cookies for remembering your preferences.
Essential Cookies: Necessary for secure login and prevention of fraud.
Third-Party Cookies: Used by service providers for analytics and advertising.
Managing Cookies:
You can manage cookies through your browser settings. Note that disabling cookies may affect functionality. Learn more:
Changes to This Policy
This Privacy Policy may be updated periodically. Any significant changes will be communicated via the website. The "Last Updated" date at the top reflects the latest revision.
For queries, contact us at tobias@backdrop.tech.